Big Names in the CBD Business
CBD is making waves around the country as more and more people embrace its benefits. Even celebrities are getting in on the CBD game. Actors, musicians, and athletes often use their fortune to invest in other ventures. Diversity of industry allows them to feel secure, knowing that even if their main career falls through, they will have other income streams to support themselves. And CBD is big business right now. Everyone knows that Snoop Dog is in on the business, but let’s take a look at some of the other Big Names that are getting into the CBD business.
1. Martha Stewart
Canopy Growth and Sequential Brands Group recently announced they are collaborating with Martha Stewart on a line of CBD products for both humans and pets. Stewart commented, “I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living. I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
A decade ago it would have seemed very strange for Stewart to be involved with cannabis, but with legalization, and the many studies that have been done on its benefits, pot has gone mainstream. Stewart doesn’t even seem to mind people using marijuana recreationally. She told the Hollywood Reporter, “So someone smokes marijuana? Big deal! People smoke cigarettes and die from cancer. I haven’t heard of anybody dying from cannabis. I’m quite egalitarian and liberal when it comes to stuff like that.”
2. Al Harrington
Former NBA player, Al Harrington is now the CEO of the CBD company, Viola. The business is named after his grandmother. (Viola is her first name). Harrington says that she first found out he was using her name for his cannabis company, she said, “I better not go to jail.”
Harrington’s grandmother is the one who led him to the CBD business. She suffered from glaucoma. Even though Harrington wasn’t familiar with cannabis himself at the time, he’d heard that it could help glaucoma sufferers. Harrington told the Green Entrepreneur, “When she told me she was dealing with glaucoma, I told her that I’d read how cannabis cured glaucoma. She was like, ‘Reefer? Boy, I’m not smoking no reefer!’ But the next day, she squinted at me and said, ‘My eyes hurt so bad today I can barely see.’ I said, ‘Grandma, why don’t you just give cannabis a try?’ She opened her mind.”
The cannabis helped his grandmother read the bible for the first time in years, and that’s how the company, Viola, was born. Harrington is now fighting to convince professional athletic associations, like the NBA, to allow players to use cannabis products, especially for treatment of medical conditions.
3. Gwyneth Paltrow
The cosmetics company, Goop, which was founded by actress Gwyneth Paltrow, has recently teamed up with marijuana dispensary MedMen to create a line of CBD skin care products. According to Meredith Schroeder who is heavily involved in the project, the goal is to add an element of sophistication to the cannabis space.
4. Post Malone
The musical artist that brought you songs, such as Congratulations, and Rockstar, will now be distributing marijuana products as well. Post Malone is opening a cannabis company, called Shaboink. The California based business will produce THC, and CBD products, along with accessories.
5. Melissa Etheridge
Singer Melissa Etheridge got into the marijuana business several years ago, when recreational use was still illegal in California. Her company, Etheridge Farms, produced cannabis products only for those with a medical card, until recently, when the laws changed. However, Etheridge Farms still focuses on medicinal use. Etheridge told Billboard, “These are sun-grown California products. I want to really focus my products on wellness and on the medicinal part. Some people may not want to go into a dispensary for a Snoop Dogg [strain] — nothing against Wiz Khalifa and all those beautiful people — that’s not what they’re looking for. They’re looking for medicinal relief. I want them to know this is the brand that they can trust, that there’s scientific research behind it and really bring this to the medical community.”
With the influx of well-known people into the cannabis industry, hopefully it will only continue to bring awareness to the many benefits that cannabis and CBD provide. At Terra Vida, we have a wide range of CBD products, including CBD capsules, CBD tintures and more. Contact us with any questions, or if we can help in any way.
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