COCA-COLA IS INTERESTED IN CBD
According to a report in Bloomberg, Coca-Cola has been “eyeing” the emerging CBD industry to see if they’d like to add this healthful element into their beverages in the future. In the statement, Coca-Cola expressed that they were looking into partnering with Aurora Cannabis, a Canadian grower.
And Coca-Cola isn’t the only one in on this trend. The report also stated that Molson Coors Brewing Company, Constellation Brands Inc. (the owner of Corona) and Diageo PLC (owners of Guinness beer) are all interested in making the foray into beverages that contain CBD.
Why would CBD work in Soda?
If you’re not familiar with how CBD differs from THC, this may seem like a strange move on the part of these major beverage manufacturers. However, CBD and THC are only a few of many components in the cannabis plant. And while THC does contain psychoactive components, CBD is non-psychoactive. Basically, it means that CBD, unlike THC, will not get a person “high” from ingestion.
What about drug tests and CBD in soda? Well, because drug tests generally test for THC (responsible for the “high” of marijuana use), CBD doesn’t usually impact drug tests. This is what would make CBD a potentially helpful and legal component in soda.
Though the purest form is certainly CBD tinctures that don’t have the added sugars, chemicals, and additives of soda and other soft drinks, this is a fascinating development in the world of cannabis.
What are Some of the Potential Benefits of a CBD-based soda?
Though many companies are still in the works with CBD-based soft drinks and beverages, we’re already thinking of some of the benefits that might come from these drinks.
Relaxation & Wellbeing
There’s a reason why there are so many CBD health and wellness products already on the market.
It’s possible that a soft drink containing CBD could contribute to greater relaxation and well-being. Numerous studies have shown that CBD has the potential for major relaxation benefits, even possibly proving helpful to those suffering from insomnia. These relaxation benefits are attributed to the way CBD interacts with the brain’s neurotransmitters and the body’s endocannabinoid system.
Studies have linked CBD to interaction with the brain’s 5-H21A receptors, which are involved in the regulation of serotonin. Serotonin has been called the “happy chemical” for its role in increasing well-being.
And although soda probably won’t be replacing mental health professionals any time soon, there is an intriguingly powerful mental health component to CBD, as its known to help with mental health disorders like anxiety and ADHD.