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As people around the world face the threat of the novel coronavirus, many are desperately looking for a cure. Snake oil salesmen are peddling everything from intravenous Vitamin C to special air purifiers that allegedly protect you from the virus. Consumers who are interested in natural cures are particularly interested in these products, but the science doesn’t yet support any of them as a cure or preventative measure. However, quality CBD, known for its various health benefits, might be the natural aid that consumers seek. Here’s what the research says about CBD industry, coronavirus, and consumers’ interests.

What is CBD?

While some headlines have claimed that marijuana is an effective cure or preventative treatment for COVID-19, those news writers were confused. The study in question actually examined CBD, not THC, which is the psychoactive ingredient in marijuana. CBD does not produce a “high.” Instead, it helps regulate the body’s natural endocannabinoid system to reduce inflammation. This makes it a substance of interest for patients who experience inflammation-related disorders, from acne to digestive issues to arthritis.

Can CBD Treat or Prevent COVID-19?

Not only has little research been done on CBD and COVID-19, but the existing research doesn’t support the claim that CBD’s immune-boosting effects could be effective against the novel coronavirus. One study did find that CBD may block proteins that permit the novel coronavirus to invade cells, but more research needs to be done.

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That said, CBD may be able to address the health issues that arise. For example, chronic stress tends to cause inflammation, which can lead to health complications. CBD is known for its anti-inflammatory benefits. However, CBD’s primary appeal in these troubled times may be its potential for treating anxiety, which many people are experiencing.

What Do Consumers Think of CBD Right Now?

Some CBD companies have noticed an uptick in sales of CBD wellness products, as consumers pursue natural remedies for their ailments. However, it may not be that consumers are seeking CBD for COVID-19 treatment and prevention, but rather because many people are hoping to promote their overall health. This is an understandable desire when a health issue dominates the headlines.

Also, many people are concerned about smoking or vaping as a risk factor for respiratory disease, especially COVID-19. This concern is pushing many consumers to opt for CBD gummies or hemp CBD oil rather than disposable CBD vape pens or other smokable products.

Wrapping Up

Consumers are looking to CBD wellness products as a way to holistically promote their health — and if it turns out to be a valid preventative measure for COVID-19, even better. However, much more research needs to be done in that regard. Still, CBD’s benefits as an anti-inflammatory and anti-anxiety treatment option make it appealing to consumers who feel stressed during these troubled times.

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