Imagine a business the scoops just a tiny percentage of web traffic in relation to the above search terms? We can see that CBD itself is a major new trend, but what makes this such a phenomenal trend is the fact that it is benefiting indirectly from existing search engine volume demand as explained. When millions of people desperately search to find answers and options to deal with numerous challenging health conditions – and new medical research – together with a growing number of Doctors point them in one direction, it solidifies the demand and purchase intent, since CBD is endorsed by such a growing number of credible sources.
What enabled CBD to become such a mega trend?
To appreciate why this is such a viable business opportunity in both the US and Europe and other parts of the world, here is a summary of factors:
Firstly, this would not have been possible without credibility: The consumption of CBD is backed by the research and medical institutions, including Universities and Doctors. Now, with scientists debunking the myths, people understand that cannabidiol is not “pot” or “marijuana”. This then led to Doctors developing the confidence to propose the use of CBD for a long list of health issues.
Secondly, we have seen that both US and EU states moved in tandem to legalize the consumption, production and supply of CBD products, an area which is rapidly evolving. Thirdly, in the US there is the political will to turn the tide against the opioid addiction, since was so bad it reduced the overall life expectancy in the country. With CBD being one of the only viable non-addictive alternatives for those who give up opioids – it is a solid case to re-enforce the trend.
Thirdly, as explained above, other significant trends were already in place for a plethora of medical conditions. All about CBD
With all these events falling in place, the most logical business question to ask, is what are the barriers to entry in order to participate in this sizeable market? Those with millions of dollars behind them, who consider it an option to re-invent the wheel, may explore the production end. However those with just a few thousand dollars, can enter this market provided that they are backed by a reliable production lab. This eliminates the need for costly R&D expenditure, enabling a new brand to go straight to market.
How barriers to entry were removed through white-labelling and dropshipping:
Terravidaonline.com is one of the leading manufacturers of non-GMO certified CBD products in the US. With end to end supply chain management, it is the driving force behind many entrepreneurs and online health businesses who are profiting from these mega trends. The group philosophy at Terravidaonline.com is this: People take their health seriously and are unlikely to purchase inferior products. Therefore, the quality has to be exceptional. This in turn, is rewarded by a longer lifetime value, reflected by more client loyalty and repeat orders.
Their labs developed a full CBD product range, that covers CBD hemp oil, creams, anti-ageing creams, multi-vitamins infused with CBD, pet food and many more. With this in place, the company moved to enable entrepreneurs to create their own CBD brand by producing this in white-label and by dropshipping the product globally.